For the retail sector, having a clean marketing list is critical to ensure that promotions and offers are being sent to the right customers. Additionally, retailers can use this service to identify which customers are no longer active, providing them with an opportunity to remove inactive contacts from their database and focus on those that are most engaged.
The Importance of Clean Marketing Lists
Clean marketing lists are essential for businesses to achieve a high return on investment from their marketing efforts. When marketing lists are not properly maintained, they can result in inaccurate data, leading to wasted marketing spend and potential damage to the brand reputation.
There is nothing worse than campaigning to the family of a known deceased person and addressing the deceased as if they are alive. It causes major stress and anxiety. Our Australian Death Check service will identify and remove known deceased persons, protect your brand, keep your privacy compliant and provide a high ROI on your marketing efforts.
In the sales and marketing sector, a clean marketing list is crucial to avoid wasting time and resources targeting customers who are no longer active, deceased or not interested in the product or service being offered. Removing deceased persons from all direct marketing campaigns will increase your marketing effectiveness, whilst preserving your brand and is a must for all businesses engaged in sales and marketing to consumers across Australia.
Why some customers are no longer engaging with your Business
In essence, when your customer data is outdated and you no longer receive responses from customers who previously interacted with your business, the reason could be that they have passed away.
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Australian Death Check can also help with
Prevent Identity Fraud
Clean Marketing Lists
Ready to see Australian Death Check in action?
For over a decade, we’ve been helping organisations overcome their data challenges, particularly when it comes to enhancing the strength and completeness of Australian Consumer data.
Effortlessly target your ideal consumer audience and launch your campaign with our user-friendly platform, where you can quickly and easily download Australian marketing lists in minutes.
With Caspar, tracking down missing debtors and persons of interest has never been easier. Easily uncover their contact information and reconnect with them in a snap.
Our self-service datawashing platform allows for the repair, validation and enrichment of outdated Australian Consumer data. Improve the quality of your data in minutes.
Stay compliant and secure with our comprehensive identity verification and risk assessment solution, featuring validation, verification and matching of various metrics.
Protect your business reputation with our Australian Death Check solution. Maintain data accuracy as required by law, improve customer experience, save money and fight fraud.
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