Automated Data Cleaning for Marketing

Our data cleaning service analyses, corrects, updates, enhances and adds new contact information to your existing marketing leads, helping you achieve greater success in your campaigns. With the ability to upload your CRM data files in minutes, you will have access to the most current and comprehensive consumer information across Australia. Instead of buying new marketing lists, our service allows you to reconnect with customers or dormant contacts using updated information. It is especially useful when your marketing data has become outdated.


Best Data Coverage

Get access to the largest and most accurate data set in Australia, updated daily.


High Append Rate

Add new information to your records with every wash. Append new and undiscovered information.


Data Corrections

Correct and update your outdated or inaccurate consumer information.

Use Cases

Cost-Effective Data Cleaning

Inaccurate data can have devastating effects on your business, but with a simple and affordable datawash, you can improve your marketing and contactability results right away. Avoid the need to constantly buy new data and bring your old data back to life.
Improve Data Accuracy
Our datawashing service ensures that your consumer information is up-to-date and accurate, which can lead to better marketing campaigns and improved customer engagement.
Boost Efficiency
By using our service, you can save time and resources that would otherwise be spent on manually updating and correcting your data.
Increase Revenue
With accurate consumer information, you can reach more potential customers, improve targeting and ultimately increase revenue.
Regulatory Compliance
Our datawashing service ensures that your consumer data is compliant with the current regulations and data protection laws, which can reduce the risk of legal penalties or data breaches.

What our customers say

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"Our business has seen a significant improvement in our marketing campaigns since we started using the datawashing service. Our data is much more accurate."

Finance Client
Head of Marketing

"We no longer have to spend hours updating and correcting consumer data manually."

Solar Client

"The cost-effective pricing of the datawashing service is a huge plus for our business. It has allowed us to maintain and improve our consumer data without having to buy new leads."

Market Research Client
Head of Surveys

"Insiight Datawashing is the best we have used in updating our debtor files. We get the highest append rate of new data."

Credit Collections Client
Head of Operations


Updated & Enriched Data at your Fingertips

Insiights Infographic
Insiights Infographic

Looking for a specific feature? Ask us

Product Purpose

Insiight Datawashing is a leading product solution that specialises in

Data Compliance

Our B2C data washing solution is designed to help you ensure compliance with data privacy laws and regulations, while also improving the accuracy and quality of your customer data.

Data Compliance
Data Hygiene

Our data hygiene service removes duplicates, corrects errors and ensures accuracy, giving you a clean and organised database. Improve your data management and increase productivity.

Data Hygiene
Data Verification

We provide data verification services to ensure the accuracy and reliability of your customer data. Verify your customers details and obtain new information where possible.

Data Verification
Datawashing for Marketing

We provide opt-in data appending services to help you reach customers who have given permission to receive marketing communications. Append opt-in information to your files in seconds.

Datawashing for Marketing
Data Enrichment

Our system provides data enrichment services to help you enhance your customer data with additional information and insights. Append unique contact metrics and re-establish contact with your customers.

Data Enrichment
Data Cleaning

Advantages of Data Cleaning

Maximise your marketing efforts and improve business results with the power of accurate and updated data.

  • Efficiently update & verify address details with our automated system, quickly locate new addresses for moved contacts and rejuvenate old data for a low cost per record.
  • Identify & target high-risk consumers based on their wealth, education and recent address change with our geo-demographic scoring system.
  • Reduce costs by updating old data and achieve higher return on investment with our efficient solution.
  • Enhance your email and telephone outreach with accurate and updated contact information, easily identify valid numbers and emails to avoid wasted calls and email sending and increase your ROI.
  • Save on postage, printing and administrative costs while eliminating wrong party contacts with our efficient data cleaning solution.
  • Our platform is user-friendly and designed with a clear and straightforward 5-step process, making it easy for you to upload, clean and update your data with minimal effort.
Health Check

Data Health Checks for Increased Accuracy

Performing a regular health check on your data is crucial for maintaining the accuracy and integrity of your consumer information. Our datawashing service allows you to do just that by quickly identifying and correcting any errors, duplicates, or outdated information in your data. Our automated system can also append new data such as email and phone numbers, as well as demographic information. By performing a data health check, you can improve your targeting and increase the effectiveness of your marketing and outreach efforts. This can also help you to comply with regulations and avoid costly errors.

Data Validation

Comprehensive Data Validation Processes

Data validation ensures accuracy and reliability of consumer data. Our datawashing service provides comprehensive data validation.

  • Checks and verifies data elements such as names, addresses, phone numbers and email addresses
  • Identifies and removes duplicates
  • Flags errors and inconsistencies
  • Improves marketing campaign effectiveness
  • Increases customer satisfaction
  • Avoids costly errors and return to senders on postage
  • Data validated against compliance regulations to ensure protection and security

Australian Data for Local & International Businesses

Gain access to an extensive array of information on individuals and businesses in Australia. Our data empowers both Australian and international organisations to elevate their operations and make well-informed decisions, driving growth and success on a global scale.
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Increased Consumer Engagement
With accurate and up-to-date data, you can connect with your customers more effectively, improving engagement, recover debts or building stronger relationships.
Competitive Advantage
By using the most comprehensive and accurate data available, you can gain a competitive advantage over other businesses in your industry, enabling you to outperform them in the marketplace.
With the ability to upload your CRM data files in minutes, data washing and appending can scale with your business, enabling you to grow your customer base and expand your marketing efforts without sacrificing data quality.
0M+ Phone & Email Coverage
0M+ Current Consumer Profiles
0M+ Historical Records
0M+ Real Estate Records
0M+ Insights & Social Media
Our Data

Reliable & Compliant Data Solutions

We recognise the significance of reliable and current data for businesses. We strive to collect and enhance large volumes of data to deliver the most comprehensive, complete and dependable consumer data information available to our clients.


How does it work?

Upon accessing the Datawashing system via the Global Data portal, users will be provided with a comprehensive and user-friendly guide for the datawashing process.

Data Collection & Upload
The first step in the datawashing process is to collect and upload your data. This can be done by exporting your data from your CRM system, or by manually inputting it into our platform.
Data Analysis & Validation
Once your data is uploaded, our system will analyse it and perform a thorough validation process. This includes checking and verifying each data element, such as names, addresses and phone numbers, to ensure that they are correct. Any incorrect information will be excluded from the wash to ensure the highest accuracy of results.
Data Enhancement & Appending
After the data is validated, it will be enhanced by appending additional information such as phone numbers, email address, social media links and court information. This will enhance your knowledge of your clients, enabling you to design more precise and efficient marketing strategies.


Who we work with

Charities, Finance, Franchises, Banks, Major Retail Outlets, Automotive, Energy Sector, Insurance and Social Research Organisations just to name a select few.

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Find out how we can help your organisation

Product Solutions

Our Products

For over a decade, we’ve been helping organisations overcome their data challenges, particularly when it comes to enhancing the strength and completeness of Australian Consumer data.



Effortlessly target your ideal consumer audience and launch your campaign with our user-friendly platform, where you can quickly and easily download Australian marketing lists in minutes.



With Caspar, tracking down missing debtors and persons of interest has never been easier. Easily uncover their contact information and reconnect with them in a snap.



Our self-service datawashing platform allows for the repair, validation and enrichment of outdated Australian Consumer data. Improve the quality of your data in minutes.



Stay compliant and secure with our comprehensive identity verification and risk assessment solution, featuring validation, verification and matching of various metrics.


ADC Death Check

Protect your business reputation with our Australian Death Check solution. Maintain data accuracy as required by law, improve customer experience, save money and fight fraud.

ADC Death Check
Global Data API


Easily integrate our reliable RESTful API into your software for seamless access to our extensive Australian Consumer Data Universe. Suitable for automating data processes for any industry.

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Ready to see Insiight Datawashing in action?

"Our business has seen a significant improvement in our marketing campaigns since we started using the datawashing service. Our data is much more accurate."

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Frequently Asked Questions

Efficiently keep your Australian Consumer Data up-to-date with our automated datawashing platform.
What is data washing and why is it important?

Data washing, also known as data cleaning, is the process of identifying and removing errors, inconsistencies and duplicate information from a dataset. It is important because it improves the accuracy and reliability of the data, making it easier to analyse and make decisions based on it.

How can data washing be performed?

Our Insiight system makes datawashing effortless, simply upload your files and let us handle the rest of the process for you.

How often should data washing be performed?

The frequency of data washing will depend on the specific dataset and use case. In general, it is a good idea to perform data washing on a regular basis, such as monthly or quarterly, to ensure that the data remains accurate and up-to-date.

Can data washing be automated?

Yes, data washing can be automated. Contact our office and request SFTP or API documentation.

What is the price of datawashing?

We offer cost-effective and suitable pricing for businesses of all sizes. Contact us for a tailored plan.

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